Margareta van den Bosch, Creative Advisor at H&M,
said in a statement earlier this year:
"Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades".
I'm so excited by the radical collaboration which will give fashion lovers around the world the chance to wear special pieces.
The collaboration will be a great and memorable fashion moment!
Watch and enjoy!
THE MAN BEHIND THE MASK:
Mr Margiela himself, 55, is widely considered to be the seventh member of the 'Antwerp Six', a group who graduated from the city's Royal Academy of Fine Arts in 1981 and put Belgian fashion on the map.
After graduation in 1980 he worked as a freelance designer for five years. Between 1985 and 1987 he worked for Jean Paul Gaultier, before showing his first collection under his own label in 1989.
Between 1997 to 2003 he became, despite his non-traditional design, the creative director of the Hermès women's line.
Famously publicity-shy, he is very rarely photographed, and labels his work anonymously with a chart of numbers in lieu of a tag.
The Maison Martin Margiela label was acquired by Diesel owner Renzo Rosso in 2002, who announced in 2009 that 'Martin has not been there for a long time.
'He is here but not here,' he said in a statement. 'We have a new fresh design team on board. We are focusing on young, realistic energy for the future; this is really Margiela for the year 2015.'